The Global Yoga Mat Market report assesses the historical and current data along with a thorough analysis of the market dynamics. The report also sheds light on the significant market growth driving and restraining factors that are anticipated to influence the market growth through the forecast period. The report focuses on potential growth opportunities and limitations the prominent players of the industry might face during the entirety of the forecast timeline.
This growth of the market can be attributed to growing awareness regarding health benefits of yoga among the new generation as well as elderly population. The increasing need to reduce stress in the body by activating the parasympathetic nervous system has driven the adoption of practice of yoga. Rising incidence of chronic back pain among elderly population has increased the adoption of yoga among geriatric population, as yoga relieves the back pain. This, in turn, has boosted the demand for yoga mats. The geriatric population is also increasingly suffering from diabetes and cardiovascular diseases, which is driving the practice of yoga and, in turn, the demand for yoga mats. Yoga lowers the blood sugar level in people with diabetes and reduces the risk of heart diseases.
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Key Highlights of Report
- In October 2020, Columbia Sportswear Company, a leading player in the global industry for active lifestyle apparel, accessories, footwear, and equipment, selected Adyen as its key payments provider. . Adyen is expected to officially introduce Columbia Sportswear Company across the U.S., Canada, and Europe. The strategic initiative would provide Columbia Sportswear Company and its family of brands access to a unified commerce platform, creating a single view of payments and customer data across in-store and online purchases.
- The E-commerce segment held the largest market share of 52.9% in 2019. The increasing Internet penetration and accessibility and rising usage of smartphones in developing economies have driven the segment.
- The natural rubber segment is anticipated to expand at the most rapid CAGR of 3.8% during the forecast period. Increasing investments by manufacturers to produce eco-friendly and biodegradable yoga mats are driving the use of natural rubber for production of yoga mats.
The report further studies the key companies operating in the industry and their company profiles, product portfolio, expansion strategies, and strategic alliances such as mergers and acquisitions, collaborations, and joint ventures, among others. It also offers insights into their market reach and global position, along with highlights about their achievements and financial standings.
Key companies operating in the Yoga Mat market include:
Columbia Sportswear, Manduka, LLC, Lululemon Athletica, Hugger Mugger Yoga Products, Jade Yoga, Liforme Yoga, Fabrication Enterprises Inc., Sequential Brands Group, Inc., Barefoot Yoga Co., and ADIDAS AG
Emergen Research has segmented the global yoga mat market in terms of distribution channel, material, and region:
Distribution Channel Outlook (Revenue, USD Billion; 2017–2027)
- Supermarket Hypermarket
- E-commerce
- Specialty Store
Material Outlook (Revenue, USD Billion; 2017–2027)
- Polyurethane
- Natural Rubber
- Thermoplastic Elastomer
- Polyvinyl Chloride
- Others (Jute and Cotton)
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Regional Analysis:
The report further examines the market in the key regions of the world with regard to production and consumption patterns, import/export, supply and demand ratio, revenue generation, market share and size, and presence of prominent players in the regions. The report also covers the expansion plans undertaken by companies in the regions under the regional analysis section.
Key regions in the market include:
- North America
- S.
- Canada
- Europe
- K.
- Italy
- Germany
- France
- Rest of EU
- Asia Pacific
- India
- Japan
- China
- South Korea
- Australia
- Rest of APAC
- Latin America
- Chile
- Brazil
- Argentina
- Rest of Latin America
- Middle East Africa
- Saudi Arabia
- A.E.
- South Africa
- Rest of MEA
Key Questions Addressed in the Report:
- Who are the leading players in the Yoga Mat industry?
- Which region is expected to dominate the market in the coming years?
- What are the key applications of Yoga Mat?
- Which segment is expected to garner traction during the coming years?
- What are the key strategies adopted by leading players in the market?
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Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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